Building things that quietly work.

I'm ZhenWei. For the last decade I've helped organisations grow, as an operator, a coach, and lately as someone who builds systems. I care about strong systems, honest relationships, and the people doing the work.

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ZhenWei
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A bit of the path so far.

Operations and consulting, a startup that scaled, and now more time spent building than advising.

2023–Now
BCG
Head of Alumni Relations & Career Services | Team Coach
Building a new regional alumni and career-transition function, and the AI automation behind it.
Coaching consulting teams across Southeast Asia to strengthen trust and collaboration in complex project environments.
2020–2023
ThoughtFull
Chief Operating Officer
Founding team at a Temasek-backed digital mental health startup. Built commercial operations across 5 APAC markets. 120% growth, 200,000+ lives reached.
2014–2020
Accenture
Management Consulting Manager
Led digital and culture transformation for oil and gas and retail clients. USD 40M+ in new value created.

What I've been building lately.

Software that does the frustrating part, so people can do the human part.

A system behind an independent boutique resort. I designed it to free their sales team from cumbersome paperwork and focus on relationship building. What used to be a salesperson's afternoon of pricing and paperwork now happens on its own, and guests get answered at odd hours without waking anyone up.

  1. Enquiry
  2. AI-assisted qualification
  3. Priced
  4. Quote PDF
  5. Approved
  6. Emailed
  7. Logged to CRM
Live, in daily use

The quote engine and CRM

Turns an enquiry into a priced, branded PDF in minutes instead of hours, including the messy real cases: several guest groups, different dates, multiple hall usage, discounts. A private dashboard shows the owner live revenue, pipeline, and days to close.

In testing

The AI concierge on WhatsApp

Answers guests around the clock in their own language, checks availability, and escalates to a person when it should, with safeguards. A WhatsApp enquiry can become a full quote in one tap.

150+quotes generated through the system
RM1M+quoted pipeline, tracked automatically
24/7guests answered in their own language

In use since June 2026, quickly becoming my favourite kind of problem to solve.

The Zhen Way Podcast

A podcast of honest conversations with people building unusual lives and careers.

Say hello.

If something here resonated, I'd genuinely love to hear from you.

Or find me on LinkedIn.

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