Building things that quietly work.

I'm ZhenWei. For the last decade I've helped organisations grow, as an operator, a coach, and lately as someone who builds systems. I care about strong systems, honest relationships, and the people doing the work.

OperatorCoachBuilder
ZhenWei
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A bit of the path so far.

Operations and consulting, a startup that scaled, and lately, building things as well as advising on them.

2014Accenture
2020ThoughtFull
2023BCGnow
2023to now
Head of Alumni Relations & Career Services

Building a new regional alumni and career services function, to keep alumni close and support career transitions.

Team Coach

Coaching consulting teams across Southeast Asia to strengthen trust and collaboration in complex project environments.

BCGSoutheast Asiaa new regional function
2020to 2023
Chief Operating Officer

Founding team at a Temasek-backed digital mental health startup. Built commercial operations across five APAC markets.

ThoughtFull200,000+ lives5 markets120% growth
2014to 2020
Management Consulting Manager

Led digital and culture transformation for oil and gas and retail clients.

AccentureUSD 40M+new value created

What I've been building lately.

Software that does the frustrating part, so people can do the human part.

A system behind a local premium boutique resort. It takes the pricing and paperwork off the sales team, so their afternoons go to people. Guests get answered at odd hours without waking anyone.

The sales team

One form. The pricing, the PDF, the approval and the email happen on their own. Revisions are easy and tracked.

The owner

A private dashboard: what is quoted, what is close, what has gone quiet. Follow-ups are automated.

The guest

Answered at any hour, in their own language. A person steps in when it matters.

Lakeside RetreatQuotation LR-0412, revision 2
Prepared forMs Tan, Harbour Logistics Sdn Bhd
EventRegional sales offsite, 14 to 16 March 2027
Guests42 (Group A 30, Group B 12, arriving 15 March)
Venue
Day 1, Hall A, full day, with projector and sound2,400.00
Day 2, Hall A half day and Boardroom 2 for Group B1,900.00
Day 3, Hall A, full day2,400.00
Meals
Day 1 and 2, lunch and two tea breaks, 42 pax7,140.00
Day 3, lunch, 42 pax2,310.00
Accommodation
Deluxe twin, 15 rooms, 2 nights, breakfast included4,500.00
Standard twin, 6 rooms, 1 night, Group B720.00
Corporate rate, 10% off venue(670.00)
Subtotal20,700.00
SST 8% on venue and meals1,238.40
TotalRM 21,938.40
To confirm30% deposit on signing, balance 14 days before arrival. Numbers may change up to 7 days before the event.
Valid for 14 days · Terms and inclusions on pages 2 and 3

2 groups, 3 days, 2 halls, rooms, a corporate rate. Manually, an hour or 2. Here, minutes.

The quote engine and CRM

In daily use since May 2026

An enquiry becomes a priced, branded PDF in minutes, not hours. It handles the real cases: several groups, different dates, more than one hall, discounts.

The AI concierge on WhatsApp

In testing with the sales team

Answers guests round the clock in their own language, checks availability, and hands over to a person when it should. A WhatsApp chat can become a full quote in one tap.

The invoicing and payment tracking system

In development

Chasing deposits is the job nobody wants. Every booking gets its payment schedule, reminders go out on their own, and what is due or late is always one glance away.

390+quotes generated through the system
RM12M+quoted, tracked automatically
24/7guests answered in their own language

Running a venue with the same afternoon problem? Say hello.

The Zhen Way Podcast

A podcast of honest conversations with people building unusual lives and careers.

Say hello.

If something here resonated, I'd genuinely love to hear from you.

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